The amount of permutations of words you can say along with the permutations of drawings you can add to the sticker is a gigantic number. That is a big enough state space for people to express creativity.
The entire point of being creative is that you actually MAKE it yourself, not that you tell the slop machine to make it for you. This is, quite frankly, the complete and total opposite of creativity. This is pure consumption disguised as creativity, wrapped up in a nice $99 box that will probably be e-waste in a couple years when the company goes under.
Is writing a book not creative if you use an existing font? There are both creative aspects like choosing words or choosing a font and non creative aspects like rendering the font.
