I wanted to write comment to the effect of "I don't have amazon devices hur hur", but then realized it does not have to be my device... Especially in an apartment building...
The average person willingly connects them to their wifi, why would TV makers go through the effort and expense? Maybe I'm being too optimistic though...
It's not just LG! They keep trying to shove "a return channel" into the latest ATSC standards for DRM and "enhanced / more accurate ratings".