If you truly believe you have a revolutionary device, you don't need to advertise before its time. You wait in secret, and launch it in a big surprise.
I smell bullshit, and some kind of partnership in which OpenAI provides model access and some third party hardware manufacturing. I could be wrong though.
This news only came out after The Information leaked that OpenAI is working with Luxshare to begin manufacturing a consumer product [0] a couple months ago.
Not officially. It was implied, but it wasn't hard data about their seriousness in comparison to subsequent hiring as well as their enlisting of Luxshare as a vendor.
I smell bullshit, and some kind of partnership in which OpenAI provides model access and some third party hardware manufacturing. I could be wrong though.