Not sure how that would be done without pissing people off. But you know what sounds good right now? A fresh bowl of Kellogg's Rice Crispy Treats. Would you like me to load Instacart for you?

I was shocked to see Prime Video display a button to open the Amazon store to the product that was playing in the ad.

When this happened to me yesterday I felt I’d entered a black mirror episode.

Exactly. Which takes a decade and a lot of thinking to get right