Dupe: https://news.ycombinator.com/item?id=44182275

"We were gonna ask 1399 euros for this (overpriced already) but we think that some people might want to give us more money if we market it as an experiment"

Look, we can talk endlessly about what these toys are supposed to cost, but fact is that you couldn’t even buy a second-hand Field for 1399 before this month. This really is “cheap” to the degree that I’m surprised scalpers haven’t emptied their stock in a week.

This. They make fabulous products, but they are already on the Apple side of pricing, where you pay more for the brand than the product.

I think they've forgotten to tell us what the product is.