Sure, but I do not see how that improves by focusing on the “premium” hardware. Unless the box is actually cheaper, I would expect the AI capabilities to cost more (either on cloud infrastructure or higher performance chips). Worsening their margin per unit.
People just want to watch Netflix or Disney with minimum friction. A box that is twice the price of the competition, with questionably useful AI features does not seem a winning play.
> I would expect the AI capabilities to cost more (either on cloud infrastructure or higher performance chips). Worsening their margin per unit.
This is a problem for the next exec after the one behind this has happily parachuted to his next position before the chickens come home to roost on things like "long-term costs" and "fit with the overarching corporate strategy".
People just want to watch Netflix or Disney with minimum friction. A box that is twice the price of the competition, with questionably useful AI features does not seem a winning play.