I personally just watch the ads, but I understand why one would not want to subscribe to the service even if it is reasonably priced. It is not the sticker cost, but the additional cost of the cognitive load that comes with a subscription. Having to remember yet another service that needs to be paid for, that needs to be cancelled when you don't want it anymore, that needs to be included in budgeting, etc. occupies a lot of mind space for the lifetime of the service.

An ad blocker can be created and then forgotten about.