This Prime Day, Amazon tried to advertise cloth dryers of a certain brand to me via its AI suggestion algorithm - because I bought one of these dryers six weeks ago from Amazon.
Of course I don't need any more dryers, thanks Amazon, I'm good with one, and by suggesting the exact same model to me that I already bought, the only thing you have achieved is rubbing it in that I could have saved almost 100€ had I waited six weeks with my purchase. I'm not exactly sure about the psychological value of this (anyone here who knows whether such actions are of any positive or negative value to a retailer doing it? My gut tells me it's not a good idea to incentivize the user to wait for sales, but that's just my gut...), but there's definitely no use to advertise cloth dryers to someone who just bought one a few weeks ago.
Of course I don't need any more dryers, thanks Amazon, I'm good with one, and by suggesting the exact same model to me that I already bought, the only thing you have achieved is rubbing it in that I could have saved almost 100€ had I waited six weeks with my purchase. I'm not exactly sure about the psychological value of this (anyone here who knows whether such actions are of any positive or negative value to a retailer doing it? My gut tells me it's not a good idea to incentivize the user to wait for sales, but that's just my gut...), but there's definitely no use to advertise cloth dryers to someone who just bought one a few weeks ago.