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The main goal is similar to other holiday sales -- a handful of loss leaders and a lot of crap they hope you buy along the way.

The first few prime days had a lot of real deals on name brand stuff. More and more, deals on name brand items are less common or supply constrained. Other 'deals' were fake deals (discount off artificially high list price) or deals on random no-name products (or garbage products).



Another thing to consider - as Amazon has further shifted inventory burden to 3rd party sellers, there is less Amazon owned inventory to discount.

How much do 3rd party/FBA sellers participate in prime days’ official deals? I could see manufacturers doing their own deals, not sure about others.




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