This sort of ties in nicely to the "WOKE BRANDS" video[1] that came out recently from H. Bomberguy. It's a bit lengthy but it goes into a very poignant discussion of the problematic underpinnings of brands adopting a particular aspect of a "personality", namely a hypocritical social conscience.

[1] https://www.youtube.com/watch?v=06yy88tLWlg